By Maria Milligan
Sep 16, 2019

Introducing the Scout Ambassador Tool Chest

You may have noticed some of the volunteers around the council wearing a new patch: a black circle with a silver fleur de lis that says “Scouting Ambassador.” This group of volunteers is working to make sure all adults and youth who want to keep Scouting into 2020 and beyond can do so.

Scouting Ambassadors in the Utah National Parks Council hold a unique position not found anywhere else in Scouting. The job is something of a blend between being a Scout advocate, helping the council marketing & membership team, and working as a new unit commissioner (all of these will be discussed in more detail in later posts). If you’re not a Scouting ambassador yet but would like to be one, contact us at or fill out the survey here.

We also know that being a Scouting Ambassador can be overwhelming, so we’re here to help. We’ve put together the Scout Ambassador Tool Chest to give you all the information you need to succeed.

First, as a Scouting advocate, you should recall this message from The Church of Jesus Christ of Latter-day Saints: “While the Church will no longer be a chartered partner of BSA or sponsor Scouting units after December 31, 2019, it continues to support the goals and values reflected in the Scout Oath and Scout Law and expresses its profound desire for Scouting’s continuing and growing success in the years ahead.” In another message to leaders this summer, the Church wrote: “Anyone who wishes to participate in Scouting may participate in Scouting groups in their local community.” That is exactly where you come in… there have to be packs, troops, and crews for these families to join.

This means you must not be shy about your passion for Scouting; the wording even suggests you should work toward the success of Scouting’s future. As an Ambassador for Scouting, you will be the new and ongoing face of Scouting helping to build connections between families and their new chartered organizations.

Also as successful Ambassadors, you will need to understand pack, troop and crew operations. This includes:

  1. Knowing your market
  2. Being able to make sales calls
  3. Building your packs, troops, and crews (units)
  4. Growing those units

Here are the links to the rest of the Scout Ambassador Tool Chest to help you know how to do just that:


1-Knowing your market 
• Finding Charter Partners 
• Churches
• Civic and Community Organizations
• Educational Partners
• Finding Youth 
Updating your pin on

2-Making sales calls 
Closing the Deal
Delivering to Families

3-Building your unit (packs,
troops, and crews)

4- Growing your units 
Quality Commissioner Service
Spring/Fall Recruiting
Social Media Tool for Marketing

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