Sebo Marketing is one of a growing list of Utah companies that are supporting the Boy Scouts alongside InsideSales.com.
Sebo is using its expertise in website optimization to help the Utah National Parks Council of the Boy Scouts of America reach more people on the Internet. And it’s not charging the Boy Scouts a dime.
InsideSales.com President Ken Krogue asked Bruce Rowe, the President of Sebo Marketing, to review the Council’s blog. Rowe identified some opportunities to improve the blog’s visibility in search engines.
In addition to coding a new blog design, Sebo donated several hours to train members of the Council’s staff on best practices.
The Boy Scouts hold a special place in Rowe’s life. He is an Eagle Scout and has served as a Scoutmaster of Troop 213 in Heber City, Utah.
Rowe says that scouting has positively impacted the lives of many of his employees and their families, so he wants to give back.
“We think that happiness and peace can only come when communities are flourishing, and that requires us to look beyond ourselves,” he says. “Our employees strive to live our lives with purpose, and service to others is a critical part of our purpose.”
InsideSales.com contributes 1 percent of its revenue, 1 percent of its employees’ time, and 1 percent of its products to the Boy Scouts organization — and it encourages other companies to do the same.
The program is inspired by Salesforce.com CEO Marc Benioff’s 1/1/1 model of corporate giving.
InsideSales.com employees have volunteered their time to help the Council with the following Internet marketing initiatives:
Setting up hosting for its WordPress blog.
Recruiting Stephen Hales Creative to design an email newsletter template.
Training the Council’s staff on how to use the blog effectively.
“The Boy Scouts instills important values in our nation’s young men,” says Ken Krogue, InsideSales.com founder and president. “Our company is pleased to support such a worthy organization that has improved so many lives.”