Cheryl Snapp Conner
By Leo Dirr
May 23, 2013

Snapp Conner PR Donates Time and Talent to the Boy Scouts of America

Snapp Conner PR, the Intermountain West’s most progressive PR agency, is graciously donating its services to help the local Boy Scouts of America council manage communications.

Snapp Conner volunteers staff time and expertise to shape the Utah National Parks Council’s PR messaging, social media strategies and newsletter.

“The scouting program is a wonderful organization and we have appreciated its many benefits for our sons and our families over the years,”

says Cheryl Snapp Conner, the agency’s founder.

“Recently, however, we’ve been interested on a new level due to the invitation and opportunity presented by our great partners at InsideSales.com.”

InsideSales.com contributes 1 percent of its revenue, 1 percent of its employees’ time, and 1 percent of its products to the Boy Scouts organization — and it encourages other companies to do the same.

The program is inspired by salesforce.com CEO Marc Benioff’s 1/1/1 model of corporate giving. Benioff’s philanthropic philosophy is that successful companies and individuals should give what they can now rather than waiting to donate a huge sum of money later.

Snapp Conner PR helps the Boy Scouts navigate a digital world that doesn’t sleep. With the rise of blogs and social media, effective online communication is crucial to the continued success of the organization.

The Boy Scouts enjoy a rich history, steeped in tradition. Snapp Conner PR is excited to help the organization find creative new ways to tell its stories and share important information with its leaders, Scouts and the community.

Cheryl Snapp Conner has a deep personal connection to the Boy Scouts organization:

“As the mother of 4 boys, I joked from the outset that I was destined to be a Cub Scout den mother, I had the chance to serve in that capacity for at least some period of time for each of those sons. They had a great experience and it was a good experience for me, too.”

A. Cory Maloy, a Partner at Snapp-Conner PR, heads up the effort to provide PR services to the largest council in the BSA

A. Cory Maloy, a Partner at Snapp-Conner PR, heads up the effort to provide PR services to the largest council in the BSA

A. Cory Maloy heads up Snapp Conner’s efforts with the Council.

“We hope to make a big difference in raising the visibility and reputation for the Boy Scouts of America,” Cheryl Snapp Conner says.

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