The pack public relations and social media coordinator keeps pack activities visible to the public, as well as to the families of the pack. This person should be a social media whiz. Specifically, this person will:
- Identify and promote pack service projects in the ward, school, and community.
- Promote family participation in all pack events.
- Urge pack participation in ward programs other than Scouting.
- Publicize and promote pack activities to the entire neighborhood so that all families, regardless of their faith, can participate in Cub Scouting.
- Use Cub Scout branding materials to invite non-member boys to join. Along with the pack committee and ward mission leader, promote new membership. Let the people in the neighborhood know that a Cub Scout pack is available for their boys.
- Earn Scouting’s Social Media Certification, then use Facebook or other social media to inform families of pack plans, guide new parents and guardians in pack policies, and create a feeling of unity among members of the pack family.
- Provide pack announcements for regular release in the official bulletins, newsletters, websites, etc., of the ward.
- Make use of the news media in publicizing pack events.