With Peer to Peer Membership Recruitment
Nearly 18 months ago I wrote: “You may ask yourself if Scouting has a place in this work [missionary work]? The Council’s membership committee surely thinks so. In fact they have released materials to help you (see “Real Growth—Peer-to-Peer Recruitment Campaign). The nice thing is that all registration fees for youth and adults, including those of other faiths who join Latter-day Saint units, are paid directly from Church headquarters to the BSA National Council (see 2014 LDS Scouting Handbook at LDS.org). You can help your Cubs by missionaries by having them reach out to their friends and invite them to participate in Scouting.
To see how well this is progressing, I recently asked one of our district directors for his secret to reaching out to the entire community he serves. This is what he wrote:
Here are a few attachments and below is what I have been doing to help increase membership in my district. I have also taken the liberty to talk about what I am doing for my stake visits.
As membership initiatives are very different in a council that is predominantly LDS, I was looking for a different approach on how we could increase membership besides just chasing youth applications and doing boy talks, which would probably be ineffective.
As I was looking into the BSA membership archives I found the Peer Cards (above). As we are already familiar with the Church’s pass along cards I thought this could be a potential idea to introduce to each stake. So I took the liberty of going to VistaPrint.com and custom ordered these cards, as business cards, and presented each stake president enough cards for each Scout in his stake.
I have been telling them that these cards could be used to allow the boys a missionary experience and at the same time invite their less active or non-member friends to come to a Scouting function. All stake presidents have graciously accepted the cards and the challenge to have each young man invite a friend to Scouting.
Hence, Peer-to-Peer campaign underway in our District!
Author: Derrick Larsen, CNP | District Director, Utah National Parks Council