By Darryl Alder
Feb 27, 2015

New Social Media Certification for Scouts and Leaders

Social Media Patch Only

To register for your copy of the Social Media Patch Certification CORE Level – For Youth and Adults, click on the image above

It’s an exciting time to be part of the BSA for many reasons, not least of which is social media. Every day current and past Scouts and Scouters connect to share their interests. At the same time those interested in participating in Scouting look in through the window of Facebook, Twitter, and YouTube at what’s up:

  • Packs show off their pine wood derbies
  • Troops and teams take us camping and send video notes home to mom
  • Venturers make friends jealous as they share last weekend’s High Adventure highs!

Although using social media is not inherently a Scouting activity, Scouts everywhere share stories, photos, videos, and other types of media all day long. To improve these shares, the Utah National Parks Council is pleased to offer a Social Media Certification program (click this link to register for your application; once registered a certified coach will be assigned to you by email. They will assist you though the program.)

Social Media Certification Program

The certification program is designed for both youth and adults; with a focus to:

  • Bednar sweep the earth

    “Social media channels are global tools that can personally and positively impact large numbers of individuals and families. And I believe the time has come for us as disciples of Christ to use these inspired tools appropriately” — Elder David A Bednar

    Help individuals be safer while using social media

  • Bring purpose to usage of social media
  • Help individuals better understand how to get involved in the discussions happening in social media
  • Encourage everyone to share their personal stories and thoughts on what is important to them
  • Flood the earth with good messages, including messages on how Scouting prepares youth for life

There are six levels of the social media certification. At each level, an individual must complete a set of requirements and pass off the requirements with a coach or mentor who has attained a higher certification in the program. These levels are:

  1. CORE certification
  2. Coach
  3. Curator
  4. Creator
  5. Collaborator
  6. Consultant

At the completion of each level, you are eligible to order the associated patch. These patches can be ordered online.

Social Media CORE Certification

The first level of certification is the CORE certification. To obtain the requirements sheet and begin work on this certification, click here. You will be asked to provide contact information before accessing the document. This information will be used for ongoing communication to you regarding the certification program.

You will need to work with a certified Coach to complete this certification level. You can see a list of certified Coaches on the Social Media Certification page.

“As members use the Internet to hasten the work of the Lord, they should exemplify civility and focus on sharing praiseworthy messages that strengthen those with whom they come in contact.” —Handbook 2: Administering the Church

LDS and Social Media

David A Bednar challenged LDS Church members as follows:

Brothers and sisters, what has been accomplished thus far in this dispensation communicating gospel messages through social media channels is a good beginning—but only a small trickle.  I now extend to you the invitation to help transform the trickle into a flood.  Beginning at this place on this day, I exhort you to sweep the earth with messages filled with righteousness and truth—messages that are authentic, edifying, and praiseworthy—and literally to sweep the earth as with a flood.

Boy Scouts of America Social Media Guidelines

Social media can be a powerful tool for sharing the joys and triumphs of Scouting, but if not executed properly, it can be a detriment to everything Scouting represents. As such, engage in social media activities wisely and do all you do with the Scout Oath and Law in mind. Also realize that social media is a new and evolving form of communication that requires flexibility, patience, and commitment, but the rewards of increased connection with, and understanding of, your target audience can be great. Your certification will go a long way to keeping happy and safe in this fun and exciting communication environment.

Author: Darryl Alder | Strategic Initiatives Director, Utah National Parks Council, BSA.B2Y by FOS Final



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One thought on “New Social Media Certification for Scouts and Leaders

  1. Darryl AlderDarryl Alder Post author

    Rich Lewis posted this on Facebook ( April 16 at 6:43pm
    Troop 966 is excited to be participating in the new program with the Utah National Parks Council to earn the Social Media Patch
    As scoutmaster, I am currently working with Darryl Alder to become a coach and then work with Parents and boys to be trained to use social media in a very positive way.

    You can now tag your friends in your status or post. Type @ and then type the friend’s name. For example: “Had lunch with @John Smith.”

    Learn more about tagging on Facebook.


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